Why Brand Domains Are Important

   
  Great brand domain names can increase search rank and website traffic, generate leads, lower ad costs and increase sales. Domain names protect your business from competition and are a valuable asset that can be resold for profit.
 

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Great Brand Domains Are Domain Names That Customers Will Remember and Share

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There are ten primary reasons people buy a domain name. Use these as a guide to help determine if this is the right domain name for you

* Higher search rankings
* Increased website traffic
* Reduced Advertising Marketing costs
* Create unlimited vanity email addresses
* Easy for customers to remember and share
* Effective Lead generation tool
* Protects your market space from competition
* Creates growth opportunities for your business
* Use in new product service brand marketing campaigns
* Investment that can be monetized and resold
 

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Know The True Value of A Domain Name - the X factor revealed

domain name valuation advice from a digital brand expert and CEO of BrandsTek.com
 

On the offer page for every domain name we list at BrandsTek.com we include the following important information for entrepreneurs startups and business owners to use to help evaluate if that domain name is the right choice for their application.

There are ten primary reasons people buy a domain name. Use these as a guide to help determine if this is the right domain name for you

* Higher search rankings
* Increased website traffic
* Reduced Advertising Marketing costs
* Create unlimited vanity email addresses
* Easy for customers to remember and share
* Effective Lead generation tool
* Protects your market space from competition
* Creates growth opportunities for your business
* Use in new product service brand marketing campaigns
* Investment that can be monetized and resold

But there is one huge omission not to be overlooked and that is the actual cost of not owning a specific brand domain that relates to your business idea or new product or service.
the x factor domain valuation formula is 

Traffic x per unit sales profit (PUSP) + adt'l site or app revenues = actual cost in lost revenues

In other words you may already be paying more than the asking price of the domain name you need by not buying and using the domain name to increase leads, traffic, sales advertising and other revenue streams .

And actually there is one more element to the formula which for simplicity sake I have omitted but it is highly relevant to determining the true cost of not owning a premium brand domain name and that is the share factor.  A great (preferably short) relevant domain name will be easier for your prospects to find and for current customers to remember and share with other potential buyers.

Two particular high traffic domain names we are selling at BrandsTek.com WhatSay.com and MyTire.com perfectly illustrate the true cost in lost revenues. As the amount of traffic to the sales page grows the amount of lost sales can often add up to more than the asking price for the domain name.

We all have heard of or used WhatsApp a messaging app.  Did you know that there is also a similarly named app WhatSayApp?  On their website home page they use the brand WhatSay which we own and they could greatly benefit from considering that Whatsay.com is the highest traffic page on KetMo.com the aftermarket domain name website with almost 39,000 page views as of this writing.

Whatsay.com was actually a developed discussion board with content and active members as early as 2004 so we know the concept behind this world class brand works even before the apps behind the afore mentioned brands became popular.

All one needs to do is research the membership numbers, annual revenues and acquisition price of WhatsApp to know just how big the brand WhatSay.com could be and therefore how much a potential owner could realize if they invested in the premium brand WhatSay.com

Then there is myTire.com until recently when fundsu.com IoTventures.com and GOPforum.com surpassed it was the second highest traffic for sale page on KetMo.com with almost 18,000 page views.

It is much easier to apply the Xfactor domain valuation formula to myTire.com

Research indicates that the tire industry is a 32 billion dollar annual industry.

Assuming the average per sale profit of a set of tires is $200 the potential loss of not owning this domain name and receiving the qualified traffic and likely buyers could be as much as $3,600,000.  That is a huge amount of potential lost business and the number grows each day myTire.com remains under utilized and continues to receive qualified tire consumer traffic.

Bottom line 

Next time you are considering whether to acquire a brand for your idea, startup or business product or service use the 10 value points above from the BrandsTek.com domain certification standard and then consider two highly important additional factors

1) How much is it costing you and your business not to own the perfect brand domain name
2) How much will it cost your company if your competition buys it first

About BrandsTek.com
We are a team of expert brand and domain name advisors that helps startups, businesses, and organizations choose valuate and acquire strategic digital brand assets to help them build grow and protect their business and market space from competition

 

 
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